Video is also preferred on mobile Twitter. A good video usually stops consumers for about 23 seconds – enough to grab their attention, at least. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo. Right now, video is the most engaging Facebook format. Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile.
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February 2023
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